Your Home Is More Than a Listing.

Protect What You've Built.

Selling a home in Peterborough or the Kawarthas is one of the biggest financial decisions you'll make.

My approach starts with understanding what you1r home is worth, identifying where preparation can make a difference, and building a marketing and negotiation strategy around your goals.

Because selling isn't just about finding a buyer. It's about protecting the equity you've worked hard to build.

THE EQUITY PROTECTION APPROACH

A Better Sale Starts Before Your Home Hits the Market.

01

Start With an Equity Protection Review

Understand your home's current market position, your goals and the decisions that could influence your final proceeds.

02

Prepare With Purpose

Identify which improvements are worth making, create a preparation plan and coordinate professional staging before your home is photographed.

03

Create Demand Through Strategic Marketing

Launch your home with professional photography, video, targeted advertising and a coordinated marketing strategy designed to reach qualified buyers.

04

Negotiate More Than Just Price

Evaluate purchase price, deposit strength, conditions, buyer certainty and closing timelines to help protect your financial interests.

05

Move Forward With Confidence

Navigate the accepted offer, conditions and closing process with clear communication and coordinated support.

PREPARING YOUR HOME FOR SALE

Not Every Improvement Adds Value.

The goal isn't to spend more. It's to make smart decisions about where your money and effort can make a difference.

Worth Considering

Paint touch-ups

Decluttering

Deep cleaning

Landscaping

Lighting

Professional staging

Often Not Worth It

Major renovations

Replacing good flooring

Over-customizing

Renovating without understanding the potential return

That's why we complete an Equity Protection Review before recommending improvements.

PREPARING YOUR HOME FOR SALE

A Team Behind Every Detail.

From pricing and preparation to staging, marketing and closing, every part of your sale has a purpose—and people working to make it happen.

Tom Reburn | REALTOR® & Strategy

Your advocate throughout the selling process. Tom leads pricing, marketing strategy, offer negotiations and the decisions that influence your bottom line.

Candace Turcotte | Executive Assistant & Operations

Keeping everything moving behind the scenes. From scheduling and documentation to marketing timelines and communication, Candace helps ensure the process stays organized and you're kept informed.

Furnish PTBO | Professional Staging Partner

Every listing includes a professional staging consultation. Furnish PTBO helps prepare and style your home to create a strong first impression and help buyers appreciate its potential.

Professional Marketing Support

Photography. Cinematic video. Drone imagery. Design. Advertising. Social media.

The right people, working together toward one goal: a well-prepared, strategically marketed sale.

CENTURY 21 United Realty Inc. | Brokerage Support & Resources

Behind Tom's personalized approach is the support of an established Peterborough brokerage. CENTURY 21 United Realty Inc. provides professional brokerage oversight, industry resources and an additional layer of support throughout the real estate transaction.